Sustaina Wines’ operational foundation is built on the network developed over many years by founder Peter Douglas, DipWSET, who brings his expertise in strategic wine sourcing to bear here. Thanks to this direct access to international producers, the agency operates with great flexibility, sourcing both small quantities for specialty retailers and large volumes for airlines or ship suppliers.
At the heart of its operations is the exclusive representation of four select wineries in German-speaking and European markets, covering diverse customer segments and price points.
Famille Descombe gained international attention through the Netflix series “Emily in Paris,” but defines itself primarily by its quality as one of the highest-rated producers in Beaujolais. In addition to local crus, the winery also produces wines from the classic appellations of Burgundy and Chablis.
With Kapistoni, the agency offers an authentic introduction to Georgian wine tradition. The winery consistently focuses on indigenous grape varieties and uses the traditional qvevri method, in which wines are fermented and aged in large clay vessels buried in the ground. In the sparkling wine segment, the portfolio covers two strategic directions.
Champagne Gruet serves as a strong partner for the volume-oriented entry-level segment and ensures a high level of supply reliability. Complementing this, Champagne Forget-Brimont serves the premium segment with Premier and Grand Cru-quality wines. A particular strength of this house lies in its flexibility to produce high-quality private labels even for small order quantities. You can find a complete overview of all products in the current Sustaina Wines catalog, which you can request here in digital or print format.
The Famille Descombe winery is one of the most well-established names in Beaujolais and consistently receives high ratings in the trade press. The winery recently garnered widespread media attention thanks to its prominent appearance in the Netflix series “Emily in Paris.” Beyond its core business in Beaujolais, the family-run business also offers classic appellations from Burgundy and Chablis, providing customers with a wide range of products from a single source.
The Kapistoni Winery embodies Georgia’s authentic wine culture. The winery consistently focuses on producing wines from indigenous grape varieties. The wines are aged using the traditional qvevri method, in which they are fermented and stored in large clay amphorae buried in the ground. This traditional style offers specialty retailers and sommeliers a clear way to differentiate their product range.
Champagne Gruet positions itself as a reliable partner for high-volume orders. The company specializes in the entry-level segment and ensures consistent supply reliability even for large purchase volumes. This focus makes Gruet an efficient solution for event catering or sectors where price stability and availability are key factors.
The Champagne house Forget-Brimont caters to the premium segment and owns vineyards classified as Premier Cru and Grand Cru. In addition to marketing its own line, one of the company’s particular strengths lies in its flexibility for business customers. Forget-Brimont produces high-quality private labels even in relatively small volumes, enabling specialty retailers to implement exclusive champagne concepts.
In addition to its core portfolio, Sustaina Wines focuses on two other areas that provide retailers with a direct competitive advantage.
In addition to its core portfolio, Sustaina Wines focuses on two further pillars that provide retailers with a direct competitive advantage.
Strategic Sourcing: The agency leverages its global network to fill gaps in product ranges. Sustaina Wines identifies and sources products worldwide based on clients’ specific requirements. The spectrum ranges from products for airline in-flight catering to bulk orders for event catering and the retail sector.
This ensures buyers have efficient market coverage and products tailored to their specific needs.
Beyond its core portfolio, Sustaina Wines focuses on two additional pillars that provide retailers with a direct competitive advantage.
Strategic Sourcing: The agency leverages its global network to fill gaps in product ranges. Sustaina Wines identifies and sources products worldwide based on clients’ specific requirements. The spectrum ranges from profiles for airline in-flight catering to volumes for event catering and retail.
This ensures buyers efficient market coverage and tailored products for their specific purposes. Private Label Another strategic focus is the development of high-quality private labels for wine and spirits. This approach enables retailers and companies to strategically premiumize their portfolio and sustainably enhance their own brand with quality.
By creating these exclusive products, clients avoid direct price competition and market comparability, which in turn opens up opportunities for a significant increase in margins.
